Gingrich primary win good for the country?

With football in the rearview mirror (save for the Super Bowl, yawn), the recent surge in politics in the news has caught my attention lately. The republican primary has been pretty hilarious to say the least.  A recent news article (thanks to Yahoo!'s The Signal) was especially interesting.  Basically, it was analysis of some data from an information market (links to the wikipedia entry) in which trading indicates that Gingrich's recent success in South Carolina (and throughout the primary) was correlated to an increase in the likelihood of Obama winning the general election.  It kind of tells us something we already know but it's always nice to see some simple data backing up our intuition.  I feel like a fourth seed in the NCAA tournament rooting on the twelve-seed over the five because it gives me a better chance of advancing. To use a sports analogy...